Everyday Brew is a lifestyle coffee brand centered on comfort, consistency, and the beauty of daily rituals. Developed as a conceptual portfolio case study, the project explores a cohesive brand identity that feels warm, intentional, and effortlessly familiar. The brand ethos embraces simplicity and approachability, reflecting the idea that great coffee doesn’t need to be complicated—it belongs in everyday moments. A soft, neutral color palette, understated typography, and clean layouts were used to create a calm and inviting visual language that mirrors slow mornings and unhurried pauses throughout the day. The art direction focuses on minimal yet cozy compositions, highlighting natural textures, light, and subtle details. Each design element—from logo applications to social media content—was crafted to feel balanced, authentic, and cohesive across platforms.